$1.06M
Attributed email revenue
Retention & Lifecycle Marketing
Email marketing case studies for retention, lifecycle revenue, and deliverability growth
I help eCommerce brands grow owned-channel revenue through Klaviyo lifecycle strategy, automated flows, segmentation, deliverability recovery, campaign planning, and revenue reporting.
Retention Results
Owned-channel results with clear Klaviyo evidence
The results below are taken from available Klaviyo screenshots and framed as lifecycle, email, and retention proof only.
1.06M EGP
Attributed email revenue
$583K
Flow revenue
625K EGP
Monthly flow revenue
340K AED
Black Friday revenue
316K AED
Black Friday flow revenue
85K
Otantik result in 28 days
32 -> 90
Deliverability score movement
28%
Email share of store revenue
What I Do
Email marketing work that connects customer intent with repeat revenue
This version is built for retention, CRM, lifecycle, and email marketing roles, with no acquisition advertising sections.
ST
Lifecycle strategy
Map customer journeys around first purchase, repeat purchase, high-intent behavior, seasonal demand, and revenue contribution.
FL
Klaviyo flow optimization
Analyze and improve welcome, abandoned checkout, added-to-cart, browse abandonment, and post-purchase lifecycle flows.
SG
Segmentation and targeting
Use behavior, engagement quality, purchase intent, and customer value signals to improve message relevance.
DL
Deliverability recovery
Track deliverability score, open rate, click rate, bounce rate, complaint rate, and inbox-health movement.
CA
Campaign calendar planning
Plan launch, seasonal, promotional, and Black Friday campaigns with sequencing, segmentation, and results follow-up.
RP
Retention analytics
Report email revenue contribution, flow versus campaign mix, repeat-purchase signals, and action-focused business takeaways.
Case Studies
Case studies built around revenue, flows, and inbox health
Each case study uses only visible screenshot evidence or already-provided results, without adding unverified dates, spend, or attribution claims.
Case Study 01 - Lifecycle Revenue
Scaling email contribution with automated flows and campaign revenue analysis
Reviewed Klaviyo revenue contribution, flow mix, campaign impact, and customer lifecycle behavior across key journeys to understand where owned-channel revenue was coming from.
The key takeaway: automated flows captured high-intent behavior every day, while campaigns supported launch and promotional revenue moments.
$1.06MAttributed email revenue
28%Share of store revenue
$583KFlow revenue
Klaviyo Revenue Proof
Case Study 02 - Revenue Quality & Inbox Health
Connecting email revenue contribution with deliverability health
Reviewed attributed email revenue, flow revenue, deliverability score movement, open rate, click rate, bounce rate, unsubscribe rate, and complaint rate.
The key takeaway: retention revenue becomes more dependable when inbox health, customer segmentation, campaigns, and automated flows are measured together.
32 -> 90Deliverability score
340K AEDAttributed email revenue
90Excellent status
Revenue And Inbox Proof
Case Study 03 - Deliverability Recovery
Moving from poor inbox health to an excellent deliverability score
Reviewed before, midpoint, and after deliverability screenshots to track inbox-health movement across score, engagement, bounce, unsubscribe, and complaint signals.
The key takeaway: strong email revenue depends on clean deliverability, not only better subject lines or campaign volume.
32Before score
75Midpoint score
90After score
Deliverability Recovery Proof
Case Study 04 - Black Friday Lifecycle Revenue
Using campaigns and automated flows to support Black Friday revenue
Reviewed Black Friday lifecycle revenue, campaign contribution, flow contribution, and email channel share to understand how owned channels supported the promotion period.
The key takeaway: promotional moments perform better when broadcast campaigns and automated flows work together instead of being judged as separate email activities.
340K AEDAttributed email revenue
32.94%Share of total revenue
316K AEDFlow revenue
Black Friday Revenue Proof
Case Study 05 - Monthly Lifecycle Reporting
Separating total store revenue from email-attributed revenue
Analyzed a monthly Klaviyo business summary to separate total revenue from email-attributed revenue, campaign contribution, and flow contribution.
The key takeaway: senior retention reporting should show contribution, revenue mix, and the action behind the numbers.
1.06M EGPAttributed email revenue
10.64%Share of total revenue
625K EGPFlow revenue
Monthly Klaviyo Revenue Proof
Case Study 06 - Otantik Lifecycle Campaign
85K in 28 days through retention-focused email activity
Otantik case study focused on short-window lifecycle growth through campaign planning, audience selection, email sequencing, and performance analysis across a 28-day period.
The result is presented as 85K because the available source detail did not include a confirmed currency, spend, or attribution breakdown.
85KGenerated result
28 daysCampaign window
OtantikRetention case
Otantik Case Summary
Role
Retention and email marketing support across campaign planning, execution, analysis, and optimization.
Result
85K generated in 28 days, shown without added currency or extra attribution claims because those details were not confirmed in the available source detail.
Optimization focus
Campaign sequencing, audience targeting, content timing, performance readouts, and fast iteration during the campaign window.
Tools & Focus Areas
Retention stack and analysis areas
Simple, focused tooling language for lifecycle and retention work.
Klaviyo
Email Marketing
SMS Marketing
Lifecycle Flows
Segmentation
Deliverability
Campaign Calendar
Revenue Reporting
No confidential budgets, customer lists, or sensitive internal campaign data are shown in this site.
Contact
Retention and lifecycle marketing for eCommerce growth teams
Available for Klaviyo, email/SMS lifecycle, deliverability, segmentation, revenue reporting, and retention analytics roles or projects.